04 Dec

Xenowealth: A Collection Kickstarter is halfway through. Some quick thoughts.

As of today we’re just over the halfway mark on my Kickstarter for Xenowealth: A Collection. I promised I’d burn some social capitol promoting this, but Thanksgiving break and holidays hit at the halfway point as well, so I’ve just been letting things go quiet.

When I built this Kickstarter out, I wanted to tweak some of the things I’d done in the past. For one, in the past I’d put the eBooks at too high a value. Lowering them to $10 seems to have boosted our numbers, and included some drive-by backers who aren’t already part of my core readership. So that worked.

I noticed from some other Kickstarters that a decent tranche of trade paperback backers existed. I’d shied away as that being ‘more logistics’ in the past. But I think I was wrong. It fills in a ~$30 backing level. There’s a logical $10 eBook, $30 trade and $50 hardcover set of steps.

I’m noticing my higher ones aren’t as popular though, so while I nailed the lower ones, I’m having trouble with those. But I can’t call it a failed test until the very end. We shall see.

The $30 trade level also offers a great transition into the post-Kickstarter selling. Get a trade paperback ready to sell via CreateSpace, because if you have the rights, you should do that anyway. It’s something I’ve been meaning to do for The Apocalypse Ocean, Mitigated Futures, and I haven’t. Putting in there will make me do it. While the limited hardcover will be limited, the trade allows me sell physical books.

People still really like those. I need to test those waters out more than I currently do.

I need to put out a call for artists soon. That’ll be fun to have some of the stories illustrated.

As far as progress so far, I’m happy. People asked why I set the goal so low at $1,000. As Mitigated Futures hit $3,280 (and a last minute backer came in the next day to push it to $4,280 and commission a custom story), I had a feeling we could get to $4,000 or so. I set up stretch goals all the way through $10,000, trying to make sure to keep the project interesting. And because, hey, a guy can dream, right?

That said, I wasn’t expecting the first day to go so well. To be at $5,220 here halfway through is amazing. Lots of Xenowealth fans out there.

I am questioning whether I should have set a $6,000 stretch goal with the third novella there, instead of putting it in with the $7,500 omnibus. Maybe that would have kept some excitement during the slower bits here in week 3.

But week 4 always picks back up.

I have no idea where this is going to end, but it’s been quite a ride so far.

Thanks all for the signal boosts and enthusiasm. Short story collections get the short shrift often enough in an author’s career. They’re a hard sell. It’s interesting to see that crowdfunding opens up a space here for me to do these in a way where everyone wins.

When I talked at O’Reilly Tools of Change about crowdfunding I mentioned that Kevin Kelly’s ‘1,000 true fans’ concept could be used to do interesting things even at smaller levels. 169 readers made Mitigated Futures a great project, 191 gave me the space to write The Apocalypse Ocean. 192 are on board for the Xenowealth collection. The next 13 days should be interesting!

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