05 Feb

Why the Israeli military is going green

Another notable military force is committed to going green. Those fucking hippies are everywhere:

“The addition of these solar panels is far from the IDF’s first step towards an environmentally friendly military.

During the past several years, the Israel Air force has been transforming its entire energy infrastructure into alternative fuels, with an emphasis on solar power.

‘Two years ago, it was hard to convince commanders that the IAF needed to become more environmentally friendly. Now they don’t need convincing,’ says Capt. Bouganim, who has been heading the IAF’s revolutionary project Blue Going Green (blue is the official color of the Air Force) for the past few years.”

(Via Going Green: Israeli Military Chooses Solar Energy over Diesel.)

30 Apr

The eco-branding problem

Spotted via Paolo Bacigalupi on twitter. In other words, if it’s associated with green anything, many conservatives will actively hurt themselves financially.

“Conservatives presented with an eco-labelled fluorescent were about half as likely to choose it as conservatives presented with a bulb without an environmental label. In other words, they ‘preferred to bear a long-term financial cost to avoid purchasing an item associated with valuing environmental protection,’”

(Via Branding Problem | Conservation Magazine.)

If we truly acted like libertarians claim we would, only buying things that are financially good for us, this wouldn’t happen. But humans can be quite irrational.

The culture war strikes again.

03 Aug

Cool Chinese Bus

Wow, China’s really thinking outside the box here with a tall rail straddling bus type thing that will let cars go by underneath it.

buschina.jpg

It’s really an interesting hack, though I wonder how well trucks and tall vehicles will work to avoid it (update, if you look at the video at Engadget, you’ll spot the neat, lo-tech hack that heavily discourages trucks from using the train/bus lanes!).

Still, it allows the city to add track to this weird looking public transportation vehicle at a much cheaper level that other rail-based metro projects (10% of the cost), and to existing road structure.