I think this may be one of my favorite books about creativity yet.
One of the things that’s useful about the publishing landscape today is the ability to make books that are the size they need to be. I’m willing to bet in another time, there would have been pressure to bulk this book up, provide more anecdotes, to make it look beefy and solid on a bookshelf.
But this is an arrow of a no-bullshit, humorous book about how to nurture creativity without a lot of the woo-woo that turns me away from other books. Including the beginning that notices that by reading the book, you’re delaying on going and doing something, in search of the perfect tool.
I’ve enjoyed a lot of Scott Berkun’s essays over the past years via his blog, and Ramez Naam mentioned how much he liked this book to me, so I snagged a copy right away.
This is a heavy practical guide to creativity by someone who makes a living teaching and talking about how to be more creative, and I made a lot of dog ears in the book for lines that are things I know I know, but often need reminded of. I may put a few of his choicer quotes around my office of reminders of how to get shit done.