06 Dec

Kindle Unlimited may be cannibilizing eBook sales. I’m unsurprised

Amazon is disintermediating general eBook sales with Kindle Unlimited:

When Kindle Unlimited launched in July, it was hoped that the increase in fees paid for loans would counteract the loss in income from authors not being able to sell their ebooks outside of the Kindle Store.

Sadly, a lot of authors are reporting that that is not the case.

(Via Author discontent grows as Kindle Unlimited enters its fifth month – The Digital Reader.)

Expect impacts due to Oyster and its like as well. For a canary in the coal mine, check out singer/songwriters/musicians and the Spotify effect.

So if you’re exempt from Kindle Universe exclusivity (as certain Amazon boosters are, because they’re used as figureheads), it’s a good gig.

Everyone else is in a different spot. And as I’ve been saying for years, if you depend on one marketplace or avenue, you’re effectively non-diversified and you’re at risk if a business model changes.

I’m happy to diversify into Kindle (I have some new stuff coming out over the next quarter), but it’s one avenue of income among many.

The best thing you can do is Courtney Milan’s advice to make sure you built up a great email list serv of people interested in your next book.

Why?

Consider your current career as just one variation on many you’ll experience. Assume that algorithms will change. That tastes will change. Things will shift. Empires grow and die.

A mailing list of fans?

Doesn’t matter if you use Kindle, direct brain-to-brain interface, burst into scripts, or start serializing on your blog for Patreon subscriptions, if you have a growing list of subscribers you’ll always be able to reach them.

Facebook changed how you could reach the people you’d gathered up as an audience. Twitter might as well.

Control your own website and mailing list (physical too, they’re still A Thing), and always think of distribution as a business partner matter, not a matter of revolution or what tribe you’re a member of, and these swings will come as less a surprise and more of just part of the constant shifting that is trying to make a living as an artist or trying to reach many people as an artist.

Because no matter how you do that, it’s actually way harder than it looks.

If it wasn’t everyone else would be doing it, right?