Writer Emma Larkin, in prep for doing a Kickstarter of her own, interviewed me for her blog about Kickstarter and my own experiences:
I think a successful Kickstarter is a mixture of three factors: the cool factor (the intrinsic description of what the project is going to be), your audience factor (how many people ‘follow’ you, both as consumers of what you put out and your various online networks) and the can-this-person-deliver factor. You really need to have strength in two of those three, I think, to do well. Lacking two is a killer. I’ve seen single strength Kickstarters of all of the above fail, though occasionally a cool factor will overcome all. So for a first-time author, who normally doesn’t have a large audience (being a first timer) and hasn’t proven that they can deliver, they’re almost entirely banking on a single leg (is this cool?). That’s a large river to cross.