03 May

Cory Doctorow on improving book publicity

Cory is wise, here:

“Many of these publishers are separate divisions of the same company, but one thing that is abundantly clear is that none of the different departments are coordinating with one another. Most contemporary sales, marketing, and PR organizations outside of publishing use some kind of Customer Relationship Management (CRM) software to coordinate their activities. Fundamentally, these are just databases that record all the different interactions that the company has with the people with whom it does business.”

(Via Locus Online Perspectives » Cory Doctorow: Improving Book Publicity in the 21st Century.)

The number of writers I know who are told to not share their covers on their blog because it’s being kept secret for a big reveal, who then see it on Amazon and link to it, who then get yelled at, is actually depressingly high.

Among other things I overhear that demonstrate left hands not talking to the right…