I noticed this interesting quote in a news story about Suicide Squad:
The biggest surprise in terms of audience makeup was the strong turnout among females, who made up 46 percent of Friday’s audience, according to exit poling service CinemaScore. That’s unusual for a superhero film.
(Via Box Office: ‘Suicide Squad’ Opens to Big $135M But Drops Sharply Saturday | Hollywood Reporter.)
I haven’t see it yet, I’m watching DC movies on iTunes rental because they’ve been somewhat lacking for me. I’ve seen a lot of horrible reviews of Suicide Squad, but I saw a ton of excitement about it from a very wide demographic based on the trailer.
Hey, a movie with a strong female POV implied by previews got women to the theater, and that may have given the movie a 25% boost in earnings, possibly saving it due to an amazing opening night (though it’s had a horrible drop off in earnings because it turns out the trailer and the movie don’t match up?).
And the success of gender flipped Ghostbusters?
The success of Fast and Furious with multicultural varied leads? And women as well?
Maybe there’s something there… despite Squad’s critical fail, maybe women are hungry for movies that seem to not exclude them but include them?
Just a thought.
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