30 Jun

My latest book, Hurricane Fever, launches tomorrow, and even though I’ve been through six book launches I’m still nervous as hell

You’d think by now I’d be rather blasé about all this. Why yes, I do have a book coming out tomorrow. Yes, I’ve done this six times already with other novels, nine times if you count launching an anthology I’ve edited and three collections.

By launch number ten I should be ready to throw a little soiree in town where I sip cocktails and entertain people with witty anecdotes. Or whatever it is suave writers who launch books do.

Instead I’m utterly unprepared and feel like the guy at the top of a roller coaster. “Oh shit,” I’m thinking, “Here we go again!” and, “No turning back now!”

I wrote a tight book. As tight as I could. And I’m hoping it doesn’t leave people much room to take a breath before they’ve slingshotted through Prudence Jones’s world of heavy weather, spies, and corporate conspiracy. I dwelled on two islands that have a special place for me, and hope I communicated some of their uniqueness. And I certainly shared my love of boat life.

But the roller coaster feeling comes from all the things I wonder if I should have done instead. Should I have dwelled further on world building? Should I have included more POVs? Will people who loved Anika in Arctic Rising feel short changed that she isn’t in here? Did I… Did I… Did I… did I do enough. I worked on the book as hard as I could, so I know that is behind me. But now, there begin the worries about whether I’ve sent out enough copies. Do enough people know the book exists.

Does it have a chance out in that cruel, cruel cold world?

I perused a listing of all the other science fiction and fantasy books out there that launch this month by Locus. Books that aren’t just vying for reader’s attention, but for the attention of reviews, coverage, and buzz. Great books, some them ones I’m looking forward to reading.

And I wonder, did I do enough? Should I be doing a gazillion blog interviews? Should I get on the street corner with a megaphone and start assailing random passer’s by? Do I buy ads? Do I…

…a thousand what ifs and possibilities, worries that I could have done more the last couple months to help the book, swirl around my hindbrain.

But, I’ll be spending time on tour. I have interviews lined up. I’ve put up the Batsignal telling people I’m here. And, at some point, because this is the 7th (or 10th) time I’m doing this, I also know: it’s time to also get back to work.

Because I’ve sacrificed a month or two on doing *nothing* but promotion to try and help a baby book, and at some point, like a mama deer, I know that damn book has to just get up on its own two wobbly legs and stand. Or it won’t be able to escape the wolves of indifference. Either I wrote a good book and it will generate interest and readers, or it won’t.

Two nights ago I finished writing my 10th novel. I’m going to be spending a good chunk of time while traveling to promote Hurricane Fever doing edits on the YA novel Islands in the Sky. And sometime next month I begin working on the 11th novel.

Because the buzz doesn’t start unless there is a book out there to buzz about. And while no promotion isn’t ideal, I do have to take a deep breath and realize I can’t, all by myself, get people to be excited and spread the word. Either people are invested in the book and things will happen.

Or they won’t, and I work on a book that will.

And that is my state of mind, the night before my 7th novel launches, that I need to be chill. Relax. And trust the book. And also OMG please for the love of all that is holy read my book.

That is all.