20 May

Persistence of belief in non-true things

Well, that’s a bit depressing:

“Strong partisanship affected how a story about climate change was processed, even if the story was apolitical in nature, such as an article about possible health ramifications from a disease like the West Nile Virus, a potential side effect of change. If information doesn’t square with someone’s prior beliefs, he discards the beliefs if they’re weak and discards the information if the beliefs are strong.”

(Via Why Do People Persist in Believing Things That Just Aren’t True? : The New Yorker.)

Overall, a fascinating article on what it takes for things to embed.