“Microsoft’s Windows Phone team posted today a rather cringe-worthy Windows Phone video on YouTube that mocks Apple and its recent iPhone announcement. Titled ‘A fly on the wall in Cupertino?’, it depicts what some might believe to be Apple CEO Tim Cook and Senior Vice President of Design Jony Ive in separate meetings to go over the various color options and other features for the iPhone 5c and 5s.”
Fuck me, guys. Dear advertising people, this shit isn’t that hard. And MSFT has a real natural jibe to poke at Apple.
All you have to do is:
Show a video of Windows mobile, with it’s flat, non-skeumorphic aesthetics and vibrant colors. Then show the old iOS with stitched leather backgrounds and linen, and then show iOS 7 fading in, and then you say something like:
“Dear Apple: Congratulations on joining Microsoft in the future of interface design. We look forward to ‘collaborating’ more in the future. -Microsoft.”
I say this as an Apple household (iPad mini, iPhone, MacBook Air, I am in the kool aid, yo), there are way easier ways to snark than digging up a Steve Jobs look alike and doing something that would have worked in middle school.