Journal Entry

Amazon’s response

The Amazon Kindle team writes:

“We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles.”

Well, by definition, every business ever made has a monopoly over its own products.

I mean:

“Ultimately, Tobias has a monopoly over his own produced books.”

Well yeah, because I made them.

Using the world monopoly means you dominate an industry. Not that you made something and put a price on it.

Therefore, if most SF/F books were by Tobias, you could say ‘Tobias Buckell has a monopoly on writing SF/F novels.’ Saying someone has a monopoly of their own product is redundant and clumsy PR.

There’s more at the link.

Update:

I sense a whole new catch phrase. Using _____ has a monopoly on [insert obvious thing they produce] here.

For example:

Lakes have a monopoly on water!

Lights have a monopoly on the light they produce!

An orange tree has a monopoly on the oranges it makes!

Tobias Buckell has a monopoly on himself!

Let’s have fun with this. The best example in the comments or sent to my @tobiasbuckell twitter handle will win a free book of mine.

Filed under the topic Journal on January 31st 2010 at 6:21 pm. You can subscribe to the RSS feed for this entry to keep track of comments. You can also use to trackback.

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19 Responses so far

  1. 1. king rat

    If it were aquarium pumps, the manufacturer would not have a monopoly. But books are a whole different beast because of copyright.

  2. 2. Misterecho

    Amazon seem to be disconnected from reality. Perhaps a well connected right hook will realign their perspective.

  3. 3. Robert Fleck

    King Rat, there are numerous parts in every aquarium pump that are subject to trademark and patent restrictions, so by Amazon’s logic, every manufacturer has a monopoly over their particular aquarium pumps. You have to come to an arrangement with the manufacturer in order to sell their product. But there are other manufacturers of products with significantly similar function, so in the marketplace, it is not a monopoly. Just like with books.

    Amazon clearly felt the sting of the use of monopoly, however, as price fixing is among the categories of monopolistic behavior that can get the federal government to come inspect your business with all the gentleness of a colonoscopy without anesthetic.

  4. 4. CharlesP

    I found that choice of words a bit… amusing as well. I’m really curious as to how high a level of approval that response got to (it seems like one that got written by a division head/team instead of corporate communications department). Merlin Mann had an interesting point in the Macbreak Weekly coverage of the iPad in that you have to assume the Kindle hardware division has some goals at odds with the Kindle book selling division re: a new device to possibly sell books for. I think the take away here is mainly that Amazon isn’t going to “stop carrying” Macmillan books as much as it was a temporary situation brought about by the pissing match of two big companies (they both need each other).

  5. 5. Rick Boatright

    But there’s no such thing as an “equivalent book”

    You can’t say “Well, I want to read the latest Stephanie Plum book, but since I can’t get it, I’ll get an Dick Francis book instead.”

    It just doesn’t work. It’s price fixing in a monopolistic way. Unlike aquarium pumps, there no effective substitute.

    Rick

  6. 6. Sean Melican

    Parker Brothers has a monopoly on ‘Monopoly’. I see a lawsuit against Amazon.

  7. 7. King Rat

    Robert,

    This is true, but not entirely relevant. Not completely irrelevant either. Aquarium pumps are pretty fungible. If there’s a patent on part of an aquarium pump, there’s a pump that can be used instead. Or will be in 17 years when the patent expires. A Buckell book is very fungible for some folks. They’ll switch to another author in a heartbeat because the entertainment value is replaceable for them. For true fans (or those who read the first two books of the series and want to know how it ends in Sly Mongoose, dang you Tor for not having the MMPB out yet!), it’s not as fungible. Where an individual book’s fungibility lies in relation to other products I couldn’t tell you. The book won’t be completely fungible for another 75 years, at least. Probably 125 years assuming that Buckell doesn’t kick the bucket tonight. Copyright, and books, are a whole different beast. It’s enough different that talking about a monopoly isn’t completely stupid.

  8. 8. David Barr Kirtley

    Dave Kirtley has a monopoly on Dave Kirtley’s sparkling wit, the bastard!

  9. 9. Robert Cruze Jr.

    Pigs have a monopoly on bacon — but John Scalzi has a monopoly on bacon cats!

  10. 10. Jon Freestone

    Chuck Norris has a monopoly of curing Cancer with his tears because he never cries.

  11. 11. SMD

    Nihilistic corporations have a monopoly on nihilism? Does that count?

    Or: chimpanzees have a monopoly on poop throwing…the first word could very well be replaced by “Amazon,” if you’re so inclined.

    But I’m not very funny tonight…

  12. 12. Rebecca Herman

    That pesky air, it has a monopoly on allowing us to breathe and cannot be tolerated!

  13. 13. Emma

    What Amazon doesn’t seem to understand in this statement is that “monopoly” is a market term, not a manufacturing one. Macmillan is the only company that publishes certain books, but those books are available through any number of retail outlets. Macmillan may negotiate prices with sellers, but their power isn’t unlimited – and they have no control at all over resale. I can offer any Macmillan book I own for sale at any price I please on half.com or at a garage sale. The Kindle itself comes much closer to a monopoly, but even there I suppose there is a resale market. Very few companies have a pure monopoly, not even the electric company. (I’m just too lazy to live off-grid with my own windmill.)

    Amazon just sounds silly. “General Mills has a monopoly on their breakfast cereals – oh noes.” I suppose Post Grape-Nuts are an imperfect substitute for Honey-Nut Cheerios, but nevertheless there are other cereal choices out there.

    But books are more complicated than cereals or ebook readers, because a book is not just a Macmillan product, it’s a Tobias Bucknell product, too. Depending on whom an author has published with over the course of his or her career, the devoted consumer could very well be faced with a choice between a Baen product and a Macmillan one. Which is just to say reiterate that Amazon’s argument has nothing to do with real economics and everything to do with refusing to lose gracefully.

    Er, I meant to post something funny. Like, “The Pope has a monopoly on Catholic bishops.” But the longer I stare at Amazon’s statement, the less sense it makes.

  14. 14. Samuel Tinianow

    Jeff Bezos ever comes to Columbus, my foot will quickly have a large and painful monopoly on the inside of his ass.

  15. 15. Adam Heine

    “Saying someone has a monopoly of their own product is redundant and clumsy PR.”

    I thought it was spin, but it’s just semantics I guess.

    Speaking of which, my wife and I are working on a monopoly of children. Seriously, just try and find these kids somewhere else. You can’t do it.

  16. 16. Sean Melican

    If this has been considered elsewhere, I apologize for trying to break the monopoly. (There is a monopoly, of course, on concepts.) It seems that Amazon is being very short-sighted, wanting only to make money on the front end. But with e-book readers and e-books, there is an opportunity to bring back the backlist. Since physical books last only so long before they are pulped, the only way to make money on a backlist is to sell used copies through a third party, but this is limited by the number of sellers with books they are willing to get rid of. But with e-books… Suppose I come across a physical book of a writer I like with an extensive backlist. It is going to be expensive and difficult for me to obtain copies of those physical books. But if Amazon has them in an e-book format, then, since it costs next to nothing for storage, they could sell me those e-books for a very modest price. And if I don’t have a Kindle (or whatever) they can then sell that for, let’s say the cost of a hardback. I’d be willing to pay upfront for one hardback, plus a small price for the backlisted titles. And if they do it right, they could make MORE money on the backlist then on a single hardback by not only selling the author’s backlist, but books that other readers who bought them have bought (which Amazon already does). For a very modest price, I am not going to be nearly as picky in choosing which books to buy — I’ll buy a whole bunch and try them. Then I may have found a writer I would not have otherwise found, and buy his or her backlist, and so on.

  17. 17. --E

    Rick@ #5: You can’t say “Well, I want to read the latest Stephanie Plum book, but since I can’t get it, I’ll get an Dick Francis book instead.”

    –>And yet millions of readers say that every single day. People go into bricks-and-mortar stores, can’t find the book they’re looking for and…

    Well, most of them don’t walk out empty-handed, is what I’m saying.

    If enough people say, “I don’t want to pay $14 for the newest Stephanie Plum novel,” you better believe the price will come down for the book. That’s exactly the model Macmillan is trying here.

    Publishers aren’t price-fixing. They’re refusing to let Amazon engage in price-fixing. Amazon has a monopoly on the Kindle. They are selling ebooks at a loss in order to sell more Kindles. Currently they hold 75% of the ebook-reader market. Imagine if they were allowed–by price-fixing at a loss–to grab even more of that market?

    They’re behaving like your average cable company. “Big discount for the first six months! Free subscription channels for a year!” I have little doubt that if allowed to go unchallenged, Amazon would bump up the ebook prices in a couple of years, if they had less fear that readers might go elsewhere.

  18. 18. catfriend

    Male sperm whales have a monopoly on sperm whale sperm.

  19. 19. Eileen

    Recursion has a monopoly on recursion.

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Tobias is a Caribbean-born SF/F novelist who lives in Ohio.

Contact me:

tobias@tobiasbuckell.com
AIM: tobiasbuckell


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