Journal Entry
Free eBooks followup
So a month ago I wrote a big long blog entry about free eBooks where I said I’d be curious to see what the effect was on my books when Tor gave away Crystal Rain as part of their nifty new site promotion.
I can show you a graph without specific numbers and talk a little bit about it what I think I saw the eBook giveaway do to sales.

There are two problems with my numbers. One, both Crystal Rain and Ragamuffin are well out of ‘on the shelf’ season for both books (Crystal Rain ppb out in May ‘07, Ragamuffin hardcover June ‘07), so the sales are dribbling in. With that in mind, it doesn’t take too much of a fluctuation to look dramatic. Someone with a larger weekly sales stream than me might not see something as dramatic.
The second problem was that with the nomination for the Nebula award and the Prometheus award were out there, I imagine press releases or notices about that may have had some effect on sales as well and slightly muddy the data (a good problem to have, though).
So the blue line is Crystal Rain sales. Two weeks before the free eBook giveaway it had spiked up, and four weeks before that it had also spiked up quite a bit suddenly, so at at the end of the chart we see a fourth spike during the week of the Tor giveaway. All throughout January, before the Nebula news, the Prometheus award news, and the free eBook giveaway, the book had been selling in area of the lowest part of that blue line’s dip. I’ll show you that later.
The biggest effect was on Ragamuffin, the yellow line, which had an unmistakeable jump, indicating that we can probably assume that since people read the first one, they seem to have ordered the second one… that yellow jump in sales is a 400% increase in sales.
The big picture on how these things worked is here. The sales line of January 1st through March 30th:

This picture shows the story. Crystal Rain paperback sales steadily flowing through January with very low Ragamuffin sales, and in mid-January as the Nebula preliminary ballot comes out, a jump in sales. That’s thanks to both the ballot getting passed around, and I’ll be this Instapundit link right here (thank you Glenn Reynolds).
Both books taper off, until Crystal Rain grabs legs in early February and runs off. Why is this? I have no idea, maybe just my name being around the web more than normal. The right alignment of planets and starts. I’m not sure. Crystal Rain in paperback then slumps, but in late February/early March, thanks to the Nebula final ballot, it looks like both novels spike together.
After this Ragamuffin slides back down to level, but Crystal Rain keeps selling nicely. My theory for why this is is that Crystal Rain in paperback is more widely distributed in bookstores (anecdotally and from what people email me) than Ragamuffin in hardcover, which really didn’t get much in the way of bookshelf space.
However, on this graph, you can see that both Crystal Rain and Ragamuffin sales pick up quite nicely after the Tor eBook giveaway. On Wednesday I might update this graph, as I’m curious to see if the free eBook giveaway keeps that little surge going or not.
Certainly the giveaway does not seem to have negatively impacted sales, but rather, positively impacted sales, certainly of the sequel, which showed a distinct set of bumps at the time of the preliminary ballot and then the finalist, and then for the giveaway.
What I do find interesting is that giving away a book free seems to have had about the same impact on my novel’s sales as getting nominated for a major award in terms of direct sales.
Filed under the topic On Writing: Business on April 4th 2008 at 7:22 am. You can subscribe to the RSS feed for this entry to keep track of comments. You can also use to trackback.
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1. Paul S. kemp on Apr 4th, 2008 at 9:33 am
Very interesting data. Thanks for sharing, Tobias.
2. Michele Marques on Apr 4th, 2008 at 12:02 pm
Thanks for the charts.
I agree about Ragamuffin being difficult to find. The Canadian box stores didn’t seem to have it in stock (I only tried them first because I received gift cards), so I bought one at a specialty SFF store (Bakka). It was just as well, as it turned out to be a signed copy.
3. Mark Terry on Apr 6th, 2008 at 7:51 am
Very interesting. Of course, as you say, without the numbers we’re only seeing trends. If one week you sold two books and the next week you sold three, depending on the Y axis, you could have a significant jump in the graph.
Nonetheless, I find this extremely useful data (and too bad publishers don’t share it with all their authors). It’s pretty amazing to me to think that you might actually be able to chart a cause-and-effect with your mixed sales by comparing them to things you or your publisher have done (aside from Amazon rankings, which are, to say the least, a bit ambiguous).
4. Fred Kiesche on Apr 6th, 2008 at 8:09 am
I think we need to re-do the experiment. Find a week where you won’t get any award nominations or see any reviews and release another one into the wild…
Awards, free giveaways, or whatever, great to see the sales go up!
5. Michael Capobianco on Apr 6th, 2008 at 11:17 am
This is very interesting, and I hope you’ll keep us apprised of how the books continue to sell. Looking at these graphs, what I see is a repeating cycle of increasing and decreasing sales, with Crystal Rain cycling on a weekly basis and Ragamuffin on a roughly monthy one. Could these cycles be caused by the way Bookscan collects data, or how Amazon (for example) reports sales to Bookscan? What else could cause sales to fluctuate on a regular basis?
6. tobias on Apr 6th, 2008 at 6:09 pm
Could these cycles be caused by the way Bookscan collects data, or how Amazon (for example) reports sales to Bookscan?
I doubt it, the fluctuations don’t exist quite like that in the previous months, CR doesn’t start fluctuating until Feb.
What else could cause sales to fluctuate on a regular basis?
A preliminary Neb. nomination and Instapundit mention, and then a final ballot nebula, and then a Tor giveaway as I explained in the post
The times line up, and with only a slow and minimally fluctuating line before hand shows a pretty strong case for it being what it was I said I think it was in the post.
7. Michael Capobianco on Apr 6th, 2008 at 9:30 pm
Well, perhaps those -are- the most likely explanations
, but wouldn’t you expect a smooth increase and decrease over a longer time frame? Maybe I’m still tied into an analog world where it takes time for information to spread and people to re-act, when the reality is that the effect of these things happening is virtually instantaneous, and the drop off of the effect is just as rapid.
In any case, I don’t mean to throw a spanner in the works. I salute you for tracking this information and making it public.
8. Tobias Buckell on Apr 7th, 2008 at 12:22 am
but wouldn’t you expect a smooth increase and decrease over a longer time frame?
Having followed bookscan week by week for almost a year now, what I see are quick spikes when some major bit of exposure happens, above and beyond the normal squiggles of ups and downs. If people are compelled to by your book by hearing you were an award nominee, or because the Instapundit linked me, it seems to be an activity that happens for a large number of people within that week.
Now others may be buying me after a longer period, but they’re in the background noise because I don’t see those bumps.
You can see more of the effect you were expecting to see with Crystal Rain, and that’s why I was comparing the two. IE: CR has a more consistent ‘up’ level, probably more people run into in a store, plus it’s cheaper, but with the more expensive, and pretty much orderable only online Ragamuffin, it’s peaks are tied directly to the spikes of the prelim nomination and Instapundit link, and then the date of the final nomination, and then during Tor’s freebie.
While it does take time for things to spread and react I don’t think you’re going to see a slow build up, but maybe a slightly higher low bar after the incidents (ie, sales might be slightly higher than January) that the graph returns to.
9. Mark Terry on Apr 7th, 2008 at 8:01 am
I wonder if the spikes occur because so much about books falls into the category of “impulse buy.” When I hear of a book coming out by a favorite author or some new book that looks interesting, I tend to act on that rather quickly… or never.
Now, that probably falls into the category of regular book buyers. The book buyer that only buys a couple books a year probably doesn’t matter in terms of predictability (new Grisham? Oprah pick?).
But for those of us who already have too much to read, I tend to say, “Oh, John Sandford’s next novels coming out May 1. I’ll order it on May 1 or pick it up that week at the bookstore.” Because if I don’t, well, the books typically don’t get bought until they come out in mass market paperback… or not at all.
These spikes may describe book buying behaviors in general.
10. Cliff Burns on Apr 25th, 2008 at 10:18 am
Monsieur Buckell:
Can’t tell you how much I appreciate your sharing this with other writers. I’ve just posted my novel SO DARK THE NIGHT on my blog in its entirety. I received mixed messages from other writers and folks in the biz: it would hurt me, it would help, depending on who you asked and if they’d had their first cup of coffee that morning. I’m encouraged by your graph (feh, who needs numbers, I’m a wordsmith fer Chrissakes). What wins out in the end is the quality of your work and, on that point, you clearly have nothing to worry about. Thanks for this…